Amp up your style with Absolute Volume Amplifying Shampoo which effectively cleanses—removing buildup to give hair a lift for a light feeling and major volume.

WHY IT PERFORMS
→ Adds Instant Volume & Fullness
Lifts at the roots for a naturally fuller look
→ Lightweight Cleansing
Removes buildup without weighing hair down
→ Enhances Bounce & Movement
Leaves hair soft, lively, and touchably light
→ Preps Hair for Styling
Creates the ideal foundation for voluminous styles

THE RESULT
→ 78% more volume*
→ Plumped up hair
→ Increased feeling of fullness
→ Deeply cleansed hair, giving volume and a fresh look
→ Texture, lift and a gripping effect for easy styling

WHO IT IS FOR
Anyone with flat, fine or limp hair in need of amplification.