Natural color protection A great color treatment is a work of art – and we want it to stay beautiful long after leaving the salon. It all begins with the right shampoo. So Pure Color Care Shampoo is sulfate-free, and gently cleanses, hydrates, and nourishes while keeping color sealed into each and every strand of hair. As with all So Pure products, this is a 100% vegan hair experience. Plant-based oils and extracts leave hair healthy and shiny. We also added organic jasmine and sandalwood oil to reduce inflammation, moisturize and soothe that beautiful soul.