Keune’s exclusive ammonia-free color program for professionals soothes hair and soul

So Pure Color is our ammonia-free color range with naturally nourishing colors and beautifully scented products – featuring organic Argan jasmine and sandalwood oils. This line includes pure products for natural and fashion colors.We offer up to 100% grey coverage and long-lasting colors. The mild yet effective formulation also contains phytokeratinin a coconut base so colors don't stain the scalp